3 Ways To Enhance Your Exhibition Booth With AV Technology

Companies participate in exhibitions or trade shows mainly because it is a great strategy for networking and interacting with key audiences face-to-face. Your exhibition area gives your team the unique ability to meet prospects and build valuable relationships. Your exhibition booth should stand out from the crowd prominently with your company’s branding and enable interactive experience for your potential customers.

“The most creatively-designed trade show booths are normally the ones that are the most popular at the event. They see tons of visitors, get one lead after another and have the biggest impact on social media.”

1. Interactive Experience Is Key.

With rising competition and more complex booths now than ever, you need to find an edge that will draw a crowd. The purpose here is to get visitors to stay at your booth for as long as possible, giving your sales team a higher chance of success. Implementing visual technology such as touchscreen TV, LED video wall, interactive screen and digital signage is highly recommended. Around 65% of people are visual learners so using videos and graphics are much more effective than conveying information through talking.

 Attendees like to feel involved and would rather toggle with a touchscreen than stand and watch while someone talks to them. This kind of interaction can help your attendees connect with your brand and leave them with a connection that enhances their experience with your booth. Remember, your sales team purpose is to be there to answer questions and not shove information down attendees' throats.‍

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3. Light Up Your Product And Space

Attracting the attention of your target audience is the first and foremost goal to achieve when participating in a trade show or an exhibition. Utilize lighting equipment to illuminate your product and exhibition space. Lights not only increase visibility, but it also helps in setting a mood. If you are promoting products, you definitely should have a couple of spotlights shining on them!

Event attendees want to see what you have available, so make it as visible as possible with lighting. Spotlights, display lights, LED profile lights, banner lights, moving head lights are just some examples of lighting commonly used for exhibitions. A few lamps or product spotlights are not going to cut it, make sure you have adequate lighting inside and outside of your booth.

3. Projection Mapping

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If you want to take your interactive display to the next level, consider using projection mapping. For us as event professionals, projection mapping is something we always recommend if our clients would like to add that exclusive ‘wow factor’ to their next corporate event design. Projection mapping is a projection technique used to turn objects into a display surface for video projection. This also works great as an alternative to a projector screen. Projection mapping can display beautiful images and videos onto any surface, even your booth. This technique is proven to be an attention grabber and you will definitely get attendees walking up to your booth.

Audio Visual technology is truly something that you should leverage on for your exhibition event. In this digital age where your competitors are all trying to fight for the same consumers' attention, it is vital for your business to make a connection and reach out to your target audience effectively. The successful use of AV equipment can also instantly propel your brand image into the modern day, especially at most exhibitions where the event highlight is on innovation and embracing the digital age. Having an exhibition booth without any AV equipment and technology can make your brand seem old fashioned and uninteresting.

If you are planning on an upcoming event and need help with event solutions such as

event production, multimedia services or AVL equipment and event technology, feel

free to email us at enquiry@apexhibitors.com

We are more than happy to provide a complimentary consultation with regards to your corporate event!