Here are the 5 fundamental steps of event management :
Research 🡪 Design 🡪 Planning 🡪 Coordination 🡪 Evaluation
Research is a phase where you have to discover the objective and needs of the client . Such as client budget , target audience , resources , time line , analysing event history and data selection . The client objectives , desires and vision is key .
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For this phase , we need to ask client for the theme of the events . Once you understand the theme , create a proposal including recommended agenda and activities venue such as examples : location search , confirm availability , theme , concept , content , contract negotiation with major suppliers and preliminary budget presentation .
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In this phase , you can use ICOM model , it stands for Input , Constraints , Output and Methods. This framework can see the different angles of the plan and how the event will start and end .
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This phase is where the logistic , manpower and other supplier requirements are finalized . To amplify this phase , we can use the 3Cs (communication , cooperation and coordination) . We can start putting everything together here .
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Here is where the surveys and post events assessment come in . Checklist of objectives and expectations that your clients agreed to achieve before the event and checking each item of the checklist if you have achieved it . Basically , this is the phase where we check and review the whole phase .
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We are more than happy to provide a complimentary consultation with regards to your business!
Research :
https://unsplash.com/photos/o2TRWThve_I
https://www.linkedin.com/pulse/5-phases-event-management-success-orly-ballesteros-cpm
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